How to Market Your Book Once It's Finished
The Biggest Mistake New Authors Make
The #1 mistake I see new authors make is believing their book will magically sell itself.
Marketing isn’t optional, ladies—it’s the difference between coffee money and life-long royalties.
Here’s what I would tell you if I wasn’t afraid of hurting your feelings:
Plan Before Launch
Don’t wait until release day to figure things out. Plant the seed of excitement 1–3 months in advance with teasers, pre-orders, early perks, and steady visibility.
Momentum is built—not hoped for.
Leverage Your Network
Your friends, clients, and peers are your first readers. Ask for reviews, shares, endorsements, and launch support.
Work from your hottest leads outward: hot → warm → cold. Leave no potential buyer un-nurtured.
Don’t Sleep on Social Proof
Post quotes, testimonials, screenshots, and reader stories.
People buy what other people believe in. Let your audience see the impact your book is making.
Diversify Your Sales Platforms
Amazon (and IngramSpark/Barnes & Noble) is just one lane. Sell on your website for 100% profit, pitch podcasts, partner with indie bookstores, and use events to expand your reach.
Visibility multiplies sales.
Bundle + Integrate
Your book can stay at $25 forever… or it can open the door to $2,500+ offers.
Bundle it with:
Coaching
Programs
Retreats
Gift boxes
High-ticket experiences
Integration = income.
Relaunch Seasonally
Tie promotions to holidays, anniversaries, events, and new product launches. A good book is timeless—your marketing should cycle accordingly.
Publishing Gets You Out There. Marketing Puts You Everywhere.
A book without strategy is a book that disappears.
A book with marketing becomes a brand asset.
Prose Publishing Gives You Both
With our Done-For-You Publishing, integration strategies, and bestseller guarantee—you’re never launching alone.
Ready to Market Your Book Like a Bestseller?
Message us today. Your book deserves visibility, strategy, and a long-term plan for success.
