How Do I Keep Sales Going After my Book Launch?

Oct 31

The Truth About Book Longevity: Most Authors Stop Too Soon

Since 2018, the biggest disappointment I’ve seen as a publisher is how often new authors forget about their book just six months after launch.

The greatest myth in publishing is that launch week is everything. Sure—it matters for hitting the bestseller lists. But a true bestseller is built over time.

Most authors abandon their book far too early. So, here’s how to keep momentum alive long after day one:

Re-Engage Your Audience 24/7

Share excerpts, quotes, behind-the-scenes stories, and personal reflections.
Launch new programs, record fresh videos, and continually remind people why your book matters today, not just the week it came out.

Sell in Seasons

Holidays. Anniversaries. New programs. Speaking events.
There is always a reason for someone to buy your book.
Tie it into seasonal moments to keep it relevant year-round.

Bundle It

A $25 book can easily lead to a $2,500 sale when it’s paired with:

Workshops
Courses
Coaching
High-ticket programs

Integration turns a simple book into a powerful conversion tool.

Expand Your Reach

Pitch to local bookstores, indie retailers, podcasts, collaborations, and brands. Visibility fuels longevity—and every conversation is an opportunity to share your message.

Keep Creating

Articles, events, interviews, workshops—
Your book is part of a much larger brand ecosystem.
Let it work with you, not behind you.

Prose Publishing Builds Legacies, Not Just Launch Weeks

With Done-For-You Publishing, integration strategies, and our bestseller guarantee—we don’t just help you publish.
We help you sustain, scale, and keep your book alive.